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Hedge Fund Marketing: From Oxymoron to Best Practices
Published in January 2015 Edition This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to...
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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and...
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A Few Marketing Best Practices for Alternative Investments
Although the lion’s share of alternative funds have yet to dip their toes into Lake Transparency, some small funds are cutting a path for the rest of the industry, in terms of smart marketing…if that’s...
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Marketing Your Fund to Zombie Investors
Gaining the attention and interest of investors and their advisors has always been a challenge. In our online world, it’s become even more difficult to cut through the constant volume of noise. Our...
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